Your ad will be shown on a thank you page after a lead opts in for a similar offer. If the user is interested they can select your offer by either checking a box or leaving a pre checked box selected. For this campaign a headline and offer description is needed so the user knows what they will receive for opting in, a free ebook is always a good choice for this. Once the session is completed you are sent the lead and the lead will be emailed their free asset via email.